Privacy Statement (Last Updated: Feb 27, 2019)
Seafarers & Co Ltd, which includes Timbertop Suites, Seafarers Apartments and their affiliates, values you as our guest and recognises that privacy is important to you. We want you to be familiar with how we collect, use and disclose data.
This Privacy Statement describes the privacy practices of Seafarers & Co Ltd for data that we collect:
through websites operated by us from which you are accessing this Privacy Statement, including and other websites owned or controlled by Seafarers & Co Ltd (collectively, the “Websites”)
through our social media pages that we control from which you are accessing this Privacy Statement (collectively, our “Social Media Pages”)
through email messages that we send you that link to this Privacy Statement and through your communications with us
when you visit or stay as a guest at one of our properties, or through other offline interactions
Collectively, we refer to the Websites and our Social Media Pages, as the “Online Services” and, together with offline channels, the “Services.” By using the Services, you agree to the terms and conditions of this Privacy Statement.
If you choose to use our Services, then you agree to the collection and use of information in relation with this statement. The Personal Information that we collect are used for providing and improving the Service. We will not use or share your information with anyone except as described in this Privacy statement.
What personal data do we collect?
“Personal Data” are data that identify you as an individual or relate to an identifiable individual. At points throughout your guest journey, we collect Personal Data in accordance with law, such as:
Credit and debit card number or other payment data
Financial information in limited circumstances
Date and place of birth
Important dates, such as birthdays, anniversaries and special occasions
Prior guest stays or interactions, goods and services purchased, special service and amenity requests
Passport, visa or other government-issued identification data
Social media account ID, profile photo and other data publicly available, or data made available by linking your social media and loyalty accounts
In more limited circumstances, we also may collect:
Images and video and audio data via security cameras located in public areas, such as building entrances and lobbies at our properties
Guest preferences and personalised data (“Personal Preferences”), such as your interests, activities, hobbies, food and beverage choices, services and amenities of which you advise us or which we learn about during your visit
If you submit any Personal Data about other people to us or our Service Providers (e.g., if you make a reservation for another individual), you represent that you have the authority to do so and you permit us to use the data in accordance with this Privacy Statement.
How do we collect personal data?
We collect Personal Data in a variety of ways:
Online Services. We collect Personal Data when you make a reservation, purchase goods and services from our Websites, communicate with us, or otherwise connect with us or post to social media pages, or sign up for a newsletter or participate in a survey, contest or promotional offer.
Property Visits and Offline Interactions. We collect Personal Data when you visit our properties or use on-property services such as a licensed bar.
Other Forms Of Contact. We collect Personal Data when you make a reservation over the phone, communicate with us by email, fax or via online chat services. These communications may be recorded for purposes of quality assurance and training.
Other Sources. We collect Personal Data from other sources, such as public databases, joint marketing partners and other third parties.
Collection of other data
“Other Data” are data that generally do not reveal your specific identity or do not directly relate to an individual. To the extent Other Data reveal your specific identity or relate to an individual, we will treat Other Data as Personal Data. Other Data include:
Browser and device data
Data collected through cookies, pixel tags and other technologies
Demographic data and other data provided by you
How we collect other data
We collect Other Data in a variety of ways:
Your browser or device. We collect certain data through your browser or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, internet browser type and version and the name and version of the Online Services (such as the Apps) you are using. We use this data to ensure that the Online Services function properly.
Cookies. We collect certain data from cookies, which are pieces of data stored directly on the computer or mobile device that you are using. Cookies allow us to collect data such as browser type, time spent on the Online Services, pages visited, referring URL, language preferences, and other aggregated traffic data. We use the data for security purposes, to facilitate navigation, to display data more effectively, to collect statistical data, to personalise your experience while using the Online Services and to recognise your computer to assist your use of the Online Services. We also gather statistical data about use of the Online Services to continually improve design and functionality, understand how they are used and assist us with resolving questions.
If you do not want data collected with cookies, you can learn more about controlling cookies at: http://www.allaboutcookies.org/manage-cookies/index.html .
At this time, we do not respond to browser “Do-Not-Track” signals.
Pixel Tags and other similar technologies. We collect data from pixel tags (also known as web beacons and clear GIFs), which are used with some Online Services to, among other things, track the actions of users of the Online Services (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Online Services.
Your IP Address. We collect your IP address, a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP address is identified and logged automatically in our server log files when a user accesses the Online Services, along with the time of the visit and the pages that were visited. We use IP addresses to calculate usage levels, diagnose server problems and administer the Online Services. We also may derive your approximate location from your IP address.
Aggregated Data. We may aggregate data that we collected and this aggregated data will not personally identify you or any other user.
We use Personal Data and Other Data to provide you with Services, to develop new offerings and to protect the Marriott Group and our guests as detailed below. In some instances, we will request that you provide Personal Data or Other Data to us directly. If you do not provide the data that we request, or prohibit us from collecting such data, we may not be able to provide the requested Services.
Use of data
We use Personal Data and Other Data for our legitimate business interests, including the following:
Provide the Services you request. We use Personal Data and Other Data to provide Services you request, including:
To facilitate reservations, payment, send administrative information, confirmations or pre-arrival messages, to assist you with meetings and events and to provide you with other information about the area and the property at which you are scheduled to visit
To complete your reservation and stay, for example, to process your payment, ensure that your room is available and provide you with related customer service
We will use Personal Data and Other Data to manage our contractual relationship with you, because we have a legitimate interest to do so and/or to comply with a legal obligation.
Communicate with you about goods and services according to your Personal Preferences. We use Personal Data and Other Data to:
Send you marketing communications and promotional offers, as well as periodic customer satisfaction, market research or quality assurance surveys
We will use Personal Data and Other Data in this way with your consent, to manage our contractual relationship with you and/or because we have a legitimate interest to do so.
Business Purposes. We use Personal Data and Other Data for data analysis, audits, security and fraud monitoring and prevention (including with the use of closed circuit television and other security systems), developing new goods and services, enhancing, improving or modifying our Services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.
We use Personal Data and Other Data in this way to manage our contractual relationship with you, comply with a legal obligation and/or because we have a legitimate interest to do so.
Right to withdraw consent
If you have given us consent in relation to particular processing or activities, you can withdraw your consent at any time by contacting us as indicated at the bottom of this document.
Disclosure of data
Our goal is to provide you with the highest level of hospitality and Services, and to do so, we share Personal Data and Other Data with the following:
Service Providers. We disclose Personal Data and Other Data to third-party service providers for the purposes described in this Privacy Statement. Examples of service providers include companies that provide website hosting, data analysis, payment processing, order fulfilment, information technology and related infrastructure provision, customer service, email delivery, marketing, auditing and other services.
We will use and disclose Personal Data as we believe to be necessary or appropriate: (a) to comply with applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including authorities outside your country of residence and to meet national security or law enforcement requirements; (d) to enforce our terms and conditions; (e) to protect our operations; (f) to allow us to pursue available remedies or limit the damages that we may sustain.
We may use and disclose Other Data for any purpose, except where we are not allowed to under applicable law. In some instances, we may combine Other Data with Personal Data (such as combining your name with your location). If we do, we will treat the combined data as Personal Data as long as it is combined.
This Privacy Statement does not address, and we are not responsible for the privacy, data or other practices of any entities outside of Seafarers & Co Ltd, including Strategic Business Partners or any third party operating any site or service to which the Services link, payment service, loyalty program, or website that is the landing page of the Internet providers at our properties. The inclusion of a link on the Online Services does not imply endorsement of the linked site or service by us. We have no control over, and are not responsible for, any third party’s collection, use and disclosure of your Personal Data.
In addition, we are not responsible for the data collection, use, disclosure or security policies or practices of other organisations, such as Facebook, Apple, Google, Microsoft or any other social media platform provider, operating system provider, wireless service provider or device manufacturer, including with respect to any Personal Data you disclose to other organisations through our Social Media Pages.
Third Party Advertisers
We may use third-party advertising companies to serve advertisements regarding goods and services that may interest you when you access and use the Online Services, other websites or online services. To serve such advertisements, these companies place or recognise a unique cookie on your browser (including through use of pixel tags). If you would like more information about this practice, and to learn about your choices in connection with it, please visit http://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/ . To opt out of the practice, you may download the AppChoices app at www.aboutads.info/appchoices .
We seek to use reasonable organisational, technical and administrative measures to protect Personal Data. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us in accordance with the “Contacting Us” section, below.
Choices, Access and Retention
You have choices when it comes to how we use your data and we want to ensure you have the information to make the choices that are right for you.
If you no longer want to receive marketing-related emails, you may opt out by visiting our unsubscribe page at or by following the instructions in any such email you receive from us.
We will try to comply with your request as soon as reasonably practicable. If you opt out of receiving marketing emails from us, we may still send you important administrative messages, from which you cannot opt out.
We will retain your Personal Data for the period necessary to fulfil the purposes outlined in this Privacy Statement unless a longer retention period is required or permitted by law.
The criteria used to determine our retention periods include:
The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us or keep using the Services)
Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them)
Whether retention is advisable considering our legal position (such as, for statutes of limitations, litigation or regulatory investigations)
Unless specifically requested, we ask that you not send us, and you not disclose, on or through the Services or otherwise to us, any Sensitive Personal Data (e.g., social security numbers, national identification number, data related to racial or ethnic origin, political opinions, religion, ideological or other beliefs, health, biometrics or genetic characteristics, criminal background, trade union membership, or administrative or criminal proceedings and sanctions).
Use of service by Children
The Services are not directed to individuals under the age of sixteen (16), and we request that they not provide Personal Data through the Services.
Updates to this privacy statement
The “Last Updated” legend at the top of this page indicates when this Privacy Statement was last revised. Any changes will become effective when we post the revised Privacy Statement. Your use of the Services following these changes means that you accept the revised Privacy Statement.
If you have any questions about this Privacy Statement, please contact us at , or by mail:
Seafarers & Co Ltd
12 Victoria Park